Case Study

3 Body Problem | Netflix

We were engaged to create a campaign for the launch of Netflix’s new show by Game Of Thrones showrunners David Benioff, D.B. Weiss, and Alexander Woo. Adapted from the bestselling and award-winning book trilogy, Three Body Problem was launched as one of Netflix’s biggest new tentpoles, with a three-season plan. As the narrative spans countries, planets, and thousands of years, The Three-Body Problem is as complex as prestige television gets. Requiring a tightrope walk of winning the trust of the core fandom while intriguing new audiences, Trailer Park Group translated the heady sci-fi ideas into an epic spectacle that continues to spur excited conversation and word of mouth.

Brand Guide

As The Three-Body Problem begins a story that will be told over three seasons, we prepared the franchise for years to come with a comprehensive Brand Bible that could match the series in magnitude.

Operating as a base strategy for the launch of the show, our materials provided guardrails for marketers and partners on all creative surrounding the franchise, and included an exploration of communications guidance, cultural considerations, brand filters, and more.

Social

To create urgency for the series as the launch approached, we were tasked with creating paid social assets that introduced viewers to the multifaceted world of the show and the mysteries surrounding it.

Rooted in social trends that make the content native to social and filled with easter eggs for fans, we created 42 assets that were used globally for Netflix’s markets – while making sure not to reveal any spoilers! View Social Videos